Compare the four. All made in New Zealand.

Attribute Sage &Lime Zest CoconutMilk Cedarwood& Juniper Peach &Honeysuckle
CharacterCrisp, greenMild, gentleWoody, cleanSoft, warm floral
DescriptorDefence Care+SensitiveProtect + CareProtect + Care
Best forThe busiest sinkSensitive skinThe main bathroomThe guest bathroom
FormatsHand Wash · 300ml · Rs. 1,300.00Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00
Natural content, hand wash86.201%86.622%87.029%86.453%
Natural origin, hand wash96.774%97.875%98.080%96.774%
Certified naturalBiorius, BelgiumBiorius, BelgiumBiorius, BelgiumBiorius, Belgium
Made of New ZealandFernMark 100709FernMark 100709FernMark 100709FernMark 100709
Dermatologically testedYes, 0.00Yes, 0.00Not testedNot tested
  1. Sage &Lime Zest
    Character
    Crisp, green
    Descriptor
    Defence Care+
    Best for
    The busiest sink
    Formats
    Hand Wash · 300ml · Rs. 1,300.00
    Natural content, hand wash
    86.201%
    Natural origin, hand wash
    96.774%
    Certified natural
    Biorius, Belgium
    Made of New Zealand
    FernMark 100709
    Dermatologically tested
    Yes, 0.00
  2. CoconutMilk
    Character
    Mild, gentle
    Descriptor
    Sensitive
    Best for
    Sensitive skin
    Formats
    Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00
    Natural content, hand wash
    86.622%
    Natural origin, hand wash
    97.875%
    Certified natural
    Biorius, Belgium
    Made of New Zealand
    FernMark 100709
    Dermatologically tested
    Yes, 0.00
  3. Cedarwood& Juniper
    Character
    Woody, clean
    Descriptor
    Protect + Care
    Best for
    The main bathroom
    Formats
    Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00
    Natural content, hand wash
    87.029%
    Natural origin, hand wash
    98.080%
    Certified natural
    Biorius, Belgium
    Made of New Zealand
    FernMark 100709
    Dermatologically tested
    Not tested
  4. Peach &Honeysuckle
    Character
    Soft, warm floral
    Descriptor
    Protect + Care
    Best for
    The guest bathroom
    Formats
    Hand Wash · 300ml · Rs. 1,300.00Body Wash · 400ml · Rs. 1,500.00
    Natural content, hand wash
    86.453%
    Natural origin, hand wash
    96.774%
    Certified natural
    Biorius, Belgium
    Made of New Zealand
    FernMark 100709
    Dermatologically tested
    Not tested

Dermatological testing is an independent single-patch test read by a dermatologist in India, mean irritation score 0.00, on Sage & Lime Zest hand wash and both Coconut Milk formats. The other two scents share the same certificate and have not been through that test. Body wash figures are audited separately and printed on each product page.

The questions people ask.

01What does certified natural actually mean here?

Biorius, an independent natural cosmetics certifier in Belgium, audited each formula ingredient by ingredient and certified its natural content. It is third-party verification, not a standard we wrote ourselves, and the figure is printed to the decimal on the pack.

02Is it really made in New Zealand?

Yes. Manufactured in Auckland under FernMark Licence No. 100709, the New Zealand Government's official origin mark. The licence is on the public NZ Story register and can be checked by anyone.

03Which one is best for sensitive skin?

Coconut Milk is the mildest in the range and is dermatologically tested to be non-irritant on normal and sensitive skin, mean irritation score 0.00. Sage and Lime Zest was tested to the same result. If your skin is highly reactive, patch-test first.

04Why is it not 100% natural?

Because it has to stay safe on a shelf for three years, and it has to foam and rinse. A wash is mostly water, and anything with water in it needs a preservative or it spoils. Ours is Sodium Benzoate and Potassium Sorbate, the same pair used in food, and the certifier counts them as not natural. So is the fragrance, and so is part of the coconut-derived surfactant that makes it lather, because it is processed from coconut oil rather than pressed from it. Biorius audits every ingredient against strict definitions and gives two figures. Natural origin, what the ingredients are made from, is 96 to 98 percent. Natural content, what has had nothing done to it, is 86 to 87 percent. We print both, unrounded, because rounding up to 100 would be a claim rather than an audit. A wash that says 100 percent natural on the front is worth two questions: who certified it, and how long it lasts open.