About Only Good

Nothing we cannot prove.

Hand wash and body wash, certified natural, made in New Zealand since 2015, in a bottle screen-printed and designed to be kept.

Hands washing with Only Good.

Who we are

Only Good was born in New Zealand in 2015 on one idea: that a wash could be better for the person and better for the place it was made, with no trade between the two. Driven by design, defined by purpose. It publishes its proof rather than its promises, and where there is no proof it says nothing.

It is formulated, made and filled in New Zealand by Pauling Industries, by the people who own it. A laboratory approved by ICANZ with six formulation chemists. Mixing at fifty thousand litres a day and packing at a hundred and forty thousand units, on a robotics line. Registered to ISO 9001 with Telarc since 2017, certified to the CTFA code of good manufacturing practice, which meets or exceeds ISO 22716, and approved to make natural and organic product under ACO, BioGro, NATRUE and COSMOS.

In 2026 it came to India, sold on this site and on Amazon India, imported and cared for by Kiwiyāna in Mumbai. The premium wash shelf here is built on heritage. This is the modern one, made for a bathroom of tiles and steel, and it does not pretend to be old. What it says about itself, it can show: natural content audited per formula and published to the decimal, origin licensed by the New Zealand Government, and no claim it cannot stand behind.

Three houses, one bottle

01 · Brand owner · Auckland

Apex Brands

Owns the name and has since 2015. A New Zealand personal-care house whose other brands are Health Basics, DermaOil and Snowberry. Every product it sells is made in New Zealand.

apexbeauty.co.nz

02 · Maker · Auckland

Pauling Industries

On the North Shore, at Argus Place. The formula is developed, made and filled in the same building, which is also the brand owner’s address. FernMark licence 100709 covers the lot.

pauling.co.nz

03 · India · Mumbai

Kiwiyāna

Kiwiyana Imports Pvt Ltd. Exclusive distributor and marketer of Only Good in India, and importer of record. Two people, Akash Sood and Shourjo Dasgupta. The consumer-care number and email printed on every pack reach them, not a call centre.

Contact

What Only Good stands for

  1. Only good. Inside and out.
  2. We publish our proof, not our promises.
  3. Natural should be a number.
  4. Made in New Zealand.
  5. Driven by design. Defined by purpose.
  6. Better for the person and for the place, with no trade between the two.
  7. The bottle is made to be kept.
  8. Say less, so that what is said holds.
  9. We don’t ask for trust. We present the evidence.
  10. Hands are washed many times a day. That is reason enough to get it right.

For the home that looks closely

Five things addedbefore you open it.

The audit, the finish, the photograph, the claims the formula earns, and a bottle built to be kept. Each one gives the object on your counter something it would not otherwise have. None of them are visible at a glance.

  1. 01

    A precise figure

    Every formula is audited by Biorius in Belgium to three decimals, once per size. The figure published on your bottle’s page is that result, exact and specific to what you hold. Where a size has not been audited, nothing is published.

  2. 02

    A supported claim

    Every claim on the page traces to a document. The words that perform well in this category but cannot be supported are absent, so the ones that remain can be trusted.

  3. 03

    A permanent finish

    The colour is on the bottle itself, with the artwork screen-printed directly onto it. It holds through daily use and gives the counter a finish that stays as considered as the day it arrived.

  4. 04

    An honest photograph

    No image where the printed panel carries an error, no bottle that is not the one that ships. What is pictured is what arrives in your bathroom.

  5. 05

    A bottle worth keeping

    This is a pump bottle designed for years, not months. Sugarcane and recycled plastic, a pump that lasts, a body that outlives what is in it. The 600ml hand wash refill is registered in India and follows the first shipment.

What we hold to

  1. 01

    Publish the proof

    Every figure on this site has a certificate behind it, and the certifier is named. Where there is no figure, nothing is published. An absent number is honest; a rounded one is not.

  2. 02

    Keep the bottle

    Screen-printed, made from sugarcane-based and recycled plastic, designed to stay on the counter for years. A first-time entrant among 560 entries from 40 countries at WorldStar 2025, and a winner. PIDA Gold 2024.

  3. 03

    Say less

    The pack does not say what it cannot show, and neither does this site. The fashionable free-from words are missing here. There is no certificate behind them, and a wash should not borrow a claim it cannot support.

A whole and a halved green kiwifruit, the source of Vinanza® Kiwi.

The source

Grown inNew Zealand.

At the heart of every wash is Vinanza® Kiwi, an antioxidant extract from New Zealand green kiwifruit. Grown, not synthesised. It supports moisture and the skin barrier right across the range. It is also why the origin licence reads grown in as well as made in.

The actives
Only Good Cedarwood & Juniper Body Wash.

Four scents.One certificate.

Peach & Honeysuckle, Cedarwood & Juniper, Sage & Lime Zest, Coconut Milk. Hand wash at 300ml, body wash at 400ml, and the figures for each published on its own page.

The rangeThe proof
Only Good Cedarwood & Juniper Hand Wash on a wooden tray at a bathroom vanity Only Good Peach & Honeysuckle Hand Wash beside a kitchen tap with fresh peaches Only Good Coconut Milk hand wash and body wash on a pink tiled shelf
Only Good Coconut Milk Hand Wash on a stone tray with a folded towel Only Good Cedarwood & Juniper hand and body wash in a woven basket Only Good Peach & Honeysuckle Hand Wash beside a stack of peaches set in ice
Only Good Coconut Milk Hand Wash beside a halved coconut crowned with foam Only Good Peach & Honeysuckle hand wash and body wash on a red vanity Only Good Cedarwood & Juniper hand wash and body wash on the ledge of a tiled shower
Only Good Cedarwood & Juniper Hand Wash on a wooden block with driftwood Only Good Peach & Honeysuckle bottles with cut peaches on a white table Only Good Coconut Milk Body Wash in a wire basket of whole coconuts
Only Good Peach & Honeysuckle hand wash and body wash on a red shelf Only Good Peach & Honeysuckle Hand Wash in a wire basket full of peaches Only Good Sage & Lime Zest Hand Wash, Defence Care+, on a green ground
Only Good Coconut Milk Body Wash held in a wet hand Only Good Coconut Milk Body Wash on a cream linen throw

Photographed in New Zealand. The bottle in every frame is the one that ships.