36.7869° S · 174.8603° E
Certified natural by Biorius
New Zealand made this.
Hand wash and body wash in four scents, each with its own published natural origin figure.
DiscoverA hand wash and body wash made to be
felt, 
kept, 
and left on show. 
01 / 03
Feel
Clear from the first pour.
The gel is thick and clear. The natural origin figure for Coconut Milk hand wash is 97.875%, published on the product page.
Explore Coconut Milk hand wash
02 / 03
Keep
Built to stay on the counter.
The bottle is screen-printed, not sleeved. It won WorldStar 2025 and PIDA Gold 2024 for packaging design.
Read about the bottle
03 / 03
Show
The counter is the display.
Four scents, four colours, and no need to tuck them in a cupboard.
See all seven productsCare · No.01 Sensitive
For skin that reacts.
Coconut Milk, dermatologically tested and non-irritant on normal and sensitive skin.
Certified natural. Made in New Zealand.
Each bottle has its own published natural origin figure, certified by Biorius in Belgium.
DiscoverIntegrity
Figures you can check
Biorius, Belgium certifies each bottle’s natural origin figure, published to three decimals.
Natural origin: of every 100 parts in each formula, this many come from natural sources.
Certified by Biorius, Belgium.
Ingenuity
Packaging, considered
Screen-printed artwork sits on bottles made from sugarcane-based and recycled plastic. The packaging won WorldStar 2025 and PIDA Gold 2024.
- WorldStar 2025Packaging design, Health and Personal Care
- PIDA Gold 2024Packaging design
No-fuss pump
One clean press. The head seats square, the nozzle comes back to the same place, and water drains off the seam.
Refillable, built to be kept
Keep the bottle, replace what is inside. Made to stay on the counter, year after year.
Printed onto the bottle
Colour and type are screen-printed directly onto the bottle.
Sugarcane and recycled plastic
Sugarcane and post-consumer recycled plastic, given another life. WorldStar 2025, PIDA Gold 2024.
FernMark 100709
The New Zealand Government’s official mark of origin. A mark you cannot award yourself.
Made in New Zealand
Designed and filled in one place: balanced, weighted to sit out on stone.
Hover or touch the bottle.
Respect
Made under licence
Apex Brands makes Only Good in New Zealand under FernMark licence 100709, New Zealand’s official mark of origin, on a public register.
Open the register
From New Zealand to your door
Made far away. Made with care.
New Zealand is surrounded by ocean and a long way from anywhere. Its people tend to make things properly, or not at all.
Only Good is made there. Certified natural by Biorius. Every ingredient listed, every figure published.
36.7855° S · 174.7416° E
- Apex Brands, New Zealand
- The factory
- The ship
- India
- Your home
Choose by skin. The scent follows.
The range.
No.01 · Sensitive
CoconutMilk
DiscoverNo.02 · Defence Care+
Sage &Lime Zest
DiscoverNo.03 · Protect + Care
Cedarwood &Juniper
DiscoverNo.04 · Protect + Care
Peach &Honeysuckle
DiscoverRead further
Notes on New Zealand and the homes Only Good sits in.
Journal
What “dermatologically tested” means, and what it does not
A patch test on volunteers, read by a dermatologist, with a result. Not recommended, not hypoallergenic, not a treatment, not the whole range. How...
ReadJournal
Hand wash for hands washed twenty times a day: what to check
Where glycerin should sit, what stays after the rinse, what a test result is worth, and the four habits that matter more than the...
ReadJournal
Fragrance-free vs fragranced wash: what the label words mean in India
Fragrance-free, unscented, Parfum, natural fragrance and the asterisked names, defined from the ingredient list. Every Only Good wash is fragranced, and this piece says...
Read
Gift
Give New Zealand
A hand wash or body wash from New Zealand, in a bottle made to stay on the counter.
DiscoverHotels, restaurants and stores: partnerships and wholesale.
Small team
Kiwiyāna is Akash and Shourjo. Only Good is the first brand they have brought to India.
Discover the people behind it